Hello!
I simplify complex digital products through clear, human-centered UX writing.
I design content systems that improve usability, trust, and product communication.
I'm Sharon Paul,
Staff Content Designer specializing in conversational UX, AI-enabled content design, and strategic UX writing.
10+ Years
Experience
Brands I’ve worked with
A quick intro about me
I design content that makes products simple, intuitive, and human.
With over 10 years in content design, I’ve worked across fintech, payments, platform risk, and AI-driven products. What I’ve learned is that great experiences aren’t about using fewer words. They’re about choosing the right ones. Words that are clear, empathetic, and rooted in a genuine understanding of who you’re designing for.
I care about the thinking behind the writing as much as the writing itself.
Head to the ‘About’ page and get to know me more 🙂
Core competencies
UX Content Strategy
UX Writing
Stakeholder Collaboration
Customer Experience Design
Information Architecture
Enterprise Content Strategy
AI-Assisted Content Design
Content Governance
User Journey Mapping
Accessibility & Inclusive Design
What I offer
From UX writing to AI-enabled content design, I create experiences users understand and trust.
Tools I reach for
Figma
Claude
Slack
Google Stitch
Miro
Canva
Confluence
Jira
How I work
STEP 01
Do the groundwork
Every product brief starts with a PRD walk-through. But what happens after is where the real work begins. makes all the difference. Going beyond the brief is how you add value and shape the bigger picture.
STEP 02
Shape the content system
Build reusable content frameworks that scale. This stage is about deciding how to talk to your users, the tone, and the terminologies you use. Your story begins here.
STEP 03
Deliver, through to the last word
Handover doesn't stop at design. It's shepherding content and staying accountable through localization, legal, engineering, and other processes.
My Work
From the people I've worked with
Senior Staff Content Designer
Grateful working with Sharon, inspiring through calm leadership.
Global Community Engagement Director
Sharon adapted quickly, delivering exceptional work consistently.
Fractional CMO
Dedicated, professional writer delivering excellence.
Product Marketing & GTM
Organized, dependable writer delivering clear, insightful content.
Demand Gen and Marketing Leader
Versatile, trusted professional exceeding every expectation.
My Experience
PayPal
Role Scope & Impact: Designed and implemented UX writing and content strategy for key customer journeys within PayPal’s risk and dispute platforms, helping improve platform clarity, usability, and customer communication.
Nov 2022 – May 2025 Senior Content Designer
Cognizant
Role Scope & Impact: Led enterprise content communication and digital engagement initiatives across internal platforms and client environments, supporting digital experience programs and global workforce engagement.
Innoppl Inc. · Full-time
Role Scope & Impact: Delivered digital content strategy initiatives supporting ecommerce platforms and enterprise marketing programs, with a focus on improving online visibility and audience engagement.
Aspire Systems · Full-time
Role Scope & Impact: Supported enterprise technology marketing and product communication initiatives through research, analysis, and structured content development.
Senior Content Writer
Role Scope & Impact: Developed digital content across enterprise platforms supporting marketing communication and brand storytelling initiatives.
Software Engineer
Role Scope & Impact: Contributed to enterprise technology delivery environments supporting software systems, technical documentation, and operational workflow coordination within large-scale IT services projects.
