Paypal
Role Scope & Impact: Designed and implemented UX writing and content strategy for key customer journeys within PayPal’s risk and dispute platforms, helping improve platform clarity, usability, and customer communication.
About Me
Any great user experience should seamlessly blend storytelling and design. I believe that’s where a writer gets to dazzle the interface. That’s what I love to do. Redesigning the broken systems. Usable narratives and design choices that tackle both business and user goals.
My first writing gig was back in college. I had to write a blog about my experience in a hidden pattern. Not that I was actually excited to (I chose it as an elective). I explored blogging through this experience. This made me realize that as a writer in a small town in Pondicherry, I had the power to transport my readers to a space they thought existed. Stories that connect people.
Years later, when I reflect on my career as content designer, this experience has shaped my professional journey.
And, that’s a lesson I try to apply that I will be in their, the reader’s problems, in their journey or in the product.
Role Scope & Impact: Designed and implemented UX writing and content strategy for key customer journeys within PayPal’s risk and dispute platforms, helping improve platform clarity, usability, and customer communication.
Role Scope & Impact: Led enterprise content communication and digital engagement initiatives across internal platforms and client environments, supporting digital experience programs and global workforce engagement.
Role Scope & Impact : Delivered digital content strategy initiatives supporting ecommerce platforms and enterprise marketing programs with a focus on improving online visibility and audience engagement.
Role Scope & Impact : Supported enterprise technology marketing and product communication initiatives through research, analysis, and structured content development.
