Paypal
Role Scope & Impact: Designed and implemented UX writing and content strategy for key customer journeys within PayPal’s risk and dispute platforms, helping improve platform clarity, usability, and customer communication.
More about me
Any great user experience should seamlessly blend storytelling and design. That’s where I love to work: redesigning broken systems and building usable narratives and design choices that serve both business and user goals.
My first writing gig was back in college. I had to write a blog about my experience in a hidden pattern. Not that I was actually excited to (I chose it as an elective). I explored blogging through this experience. This made me realize that as a writer in a small town in Pondicherry, I had the power to transport my readers to a space they thought existed. Stories that connect people.
Years later, when I reflect on my career as a content designer, this experience has shaped my professional journey.
‘Storytelling’ is the key while designing user journeys and experiences. The age-old mechanism of community building is what helps us translate any problem into meaningful solutions.Â
After graduating with a B.Tech in Electronics and Communications, I started my career as a software engineer. I quit 2 years later. I started blogging and realized my love for writing. I looked for a way to make it my work as a career.Â
01Taught myself copywriting
From learning the basics to translating complex graphic ideas into clear content
02Content writer – freelance
Worked as a freelance copy editor and content strategist for multiple industries.
03Content Writer – FTE
Secured my first full-time job in 2015 as a content writer.
From a content writer to content marketing strategist, my core responsibilities included working on multiple content collaterals including social posts, SEO articles, website content, CMS management, email marketing, crafting global market campaigns and so much more. The field of UX was slowly booming and I was wondering how different it would be to become a UX writer. Soon, I got an opportunity to work on a UX project for a leading US telecom company. This was a milestone in the world of UX.Â
Today, as a lead content designer, I realize how a strong content strategy is the backbone of any user experience, be it digital, chatbots and voice technology.Â
With AI, I believe the role of a content designer has only evolved and broadened further. It’s shaping how we think, collaborate, and plan, and it widens the perspectives we bring. This is crucial for connected ideas, systems and interactions across technologies and platforms to align on business and user goals.Â
Role Scope & Impact: Designed and implemented UX writing and content strategy for key customer journeys within PayPal’s risk and dispute platforms, helping improve platform clarity, usability, and customer communication.
Role Scope & Impact: Led enterprise content communication and digital engagement initiatives across internal platforms and client environments, supporting digital experience programs and global workforce engagement.
Role Scope & Impact : Delivered digital content strategy initiatives supporting ecommerce platforms and enterprise marketing programs with a focus on improving online visibility and audience engagement.
Role Scope & Impact : Supported enterprise technology marketing and product communication initiatives through research, analysis, and structured content development.
